Rowan Richardson

WordPress Development, Website Maintenance

Location:Brighton, England, United Kingdom (Brighton, United Kingdom)

Timezone:Europe/London

Experience:15 Years

Direct Rate

$40–$90/ hour (USD)

Available for Projects

No middleman platform markups. Direct contact.

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About & Engineering Approach

WordPress developer with 15+ years of experience building, maintaining, and supporting fast, functional websites for digital and marketing agencies, small businesses, charities, and B2B brands. Main focus — long-term support, speed and Core Web Vitals optimization, security audits, regular plugin and theme updates (ACF, Gutenberg Block Editor), WooCommerce customization, and technical SEO support.

Core Technologies & Competencies

Primary Specializations

Website Maintenance & Support

WordPress

All Technologies & Tools

Website Maintenance & Support

WordPress

Custom Themes

Child Themes

Plugins

Woocommerce

Payment System Configuration

Advanced Custom Fields

Acf

Gutenberg Block Editor

Html5

Scss Css

JavaScript

Jquery

Core Web Vitals

Page Load Speed Optimization

Technical Seo Audits And Issue Remediation

Backups

Gutenberg Block Development

Payment Integrations

PHP

Optimization Core Web Vitals

Technical Seo Audit

Accessibility

A11y

Security

Regular Technical Maintenance

Commercial Experience

Wordpress Developer @ PHOENIX MEDIA MARKETING LTD

2025-11-01 — Present

Maintenance, updates, and refinement of client WordPress sites.

Wordpress Developer & Web Designer @ Roweena Web Design (Self-employed)

2010-07-01 — Present

Full-cycle creation and ongoing maintenance of commercial web properties for businesses and agencies.

Web Developer @ We Are All Connected Ltd

2020-03-01 — 2025-02-01

Bespoke development for SaaS projects, technical SEO audits and bug fixes.

Selected Portfolio & Deliverables

Technical supportDigital agencies

Agency care plan Brighton

Annual support plan for 22 agency sites: ACF and Gutenberg updates, backups, monitoring, zero critical downtime in 12 months.

wordpress

acf

gutenberg

php

javascript

Store supportE-commerce

WooCommerce maintenance retainer

Monthly support for a 1,500-SKU store: WooCommerce patches, payment system monitoring, 99.95% uptime, failure-free checkout in peak season.

wordpress

woocommerce

php

mysql

jquery

Speed optimizationB2B

Core Web Vitals recovery

Speed recovery for a B2B site after a redesign: LCP from 4.5s to 2.1s, CLS 0.03, organic traffic up 18% in 4 months.

wordpress

scss

javascript

html5

seo

Corporate websiteMarketing

Brighton B2B agency site

Custom ACF and Gutenberg theme for a B2B agency: 48 pages, LCP cut from 3.8s to 1.9s, form conversion up 22%.

wordpress

php

acf

gutenberg

scss

javascript

Nonprofit platformCharity

Charity donation platform

Charity site with online donations and campaign CPTs: 12,400 transactions per year, 99.9% uptime, no-code admin for editors.

wordpress

woocommerce

php

jquery

html5

Online storeSaaS

SaaS WooCommerce storefront

WooCommerce extension for a SaaS startup: custom checkout, Stripe integration, 1.4s average load time, cart abandonment down 17%.

wordpress

woocommerce

php

javascript

stripe-api

Vetting Standards

Identity & Commercial Track RecordVerified past employment and client references.

Code & Architecture AuditAssessed on production code standards and type safety.

Direct Contract SupportNo platform lock-in. Work directly with clear terms.

Languages

Verified Links

LinkedIn Profile

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